BusinessDay
Daniel Obi
March 31, 2025
The position of BusinessDay Media as a leading business and financial digital news platform in Nigeria has been underscored by an independent latest study ‘’RANKED2025 by SquirrelPR’’.
This confirmation by the study reaffirms BusinessDay position as a trusted source of economic insights, market trends, and financial analysis in the country.
The ’RANKED2025 by SquirrelPR result released recently categorised some media platforms in Nigeria and Africa and ranked them pan- Nigeria and pan- Africa based on web traffic, audience engagement, and social media influence. It used 12 months of historical data from Similarweb as ranking criteria.
The news platform categories are News & Current Affairs, ranked based on minimum of 100,000 annual visits for pan Nigeria and 10 million annual visits for Africa ranking. Niche news platform categories include (Business, Entertainment, Technology) news platforms which were ranked based on 50,000 annual visits for country ranking and 100,000 annual visits for African ranking.
For pan Nigeria ranking, BusinessDay Media emerged as one of the top-performing platforms in terms of web traffic, social media influence and audience engagement which demonstrates BusinessDay commitment to providing accurate and timely business news.

Others in the top category that generate more than one million visits include Nairametrics, MSME Africa and Marketforces Africa and Proshare.
The study evaluated 130 digital news platforms in different categories. It studied 56 outlets in News & Current Affairs; 39 outlets in Business news category; 12 outlets in Technology news category while 23 outlets were studied in Entertainment category.
For News and Current Affairs category ranking, Vanguard Online tops as the most visited website followed closely by Punch Online. Others are Legit and Sahara Reporters.
Techpoint Africa, TechCabal and Technext lead in media tech category platforms ranking that generate over 1 million visits while in Entertainment category Linda Ikeji Blog, NaijaPals and Bella Naija are top performers of platforms that generate more than 1 million visits.

The study launched in 2023 to provide marketing professionals with data- driven insights on digital news platform performance in terms of audience engagememt in 2025 extended the study beyond Nigeria to include South Africa, Egypt, Kenya, and Ghana.

In Africa, the study covered a total of 148 digital media platform. The categories are News & Current Affairs – 58 outlets; Business News – 29; Technology News – 31 outlets; Entertainment & Lifestyle – 30 outlets.
It discovered that Youm7 platform in Egypt is the most visited news platform with 450 million visits annually. This is followed by New24 (S/Africa); and Nigeria’s Vanguard and Punch Online.
The report discovered that News & Current Affairs platforms account for the majority of digital traffic across African markets. Egypt, South Africa, and Nigeria lead in this category, with some platforms attracting over 100m visits annually.
This, according to the report indicated that political, social, and economic news remains the top priority for digital audiences. “News platforms must diversify content formats (multimedia, short-form, newsletters) to keep audiences engaged”
The report also noted that specialized platforms in business, tech, and lifestyle are growing rapidly. Readers are shifting towards tailored content, meaning niche platforms are gaining higher engagement rates despite smaller audiences.

This is an indication that media outlets must invest in quality niche reporting ( fintech news, AI trends, startup coverage) to attract loyal audiences.
It also noted that strong social media engagement correlates with high rankings in digital influence. Platforms that leverage cross-platform promotion (Facebook, Twitter, LinkedIn, Instagram) tend to perform better. “Traditional website visits are no longer the sole measure of success; platforms need a strong social presence”.
Over the years, BusinessDay Media has built a reputation for delivering high-quality journalism that shapes economic conversations, influences policymaking, and supports business decision-making. With a robust online presence, the platform continues to leverage technology to deliver up-to-date financial news, analysis, and expert opinions to its vast audience.

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